Public warning with feedback

Endorsed by
Motivation

Lack of effective public warning system with the ability to verify whether the information reached the recipient.

Relevant hazards
Potential Solutions
Following solutions could be addressing this gap.

Early warning is critical when it comes to minimise the number of casualties and limit the consequences of the (preventing cascading events). The improvement of prediction capabilities (early warning information needs to be more understandable by responders and/or public) and the improvement of the dissemination of alerts, notably to reach vulnerable groups are two main aspects in this regard. The use of social media to monitor the population reaction to an alert, and to some extent check the reception of the information using sentiment analysis or reality mining can provide useful information regarding the attitude of people.

References in the literature: there are gaps identified in the literature about early warning systems and the to alert vulnerable groups, but nothing was found regarding the verification of the reception of the message by the target audience.

Rationale & related CM function(s)

Variety of communications channels and media need to be used to reach vulnerable groups of the population and monitor reactions.
Effective communications policy, plans and procedures will support participating organisations, e.g. by defining each actor's communications and information management responsibilities and authority, clarifying the target audience, developing implementation packages (audience, information, channels, tools, timeframe), monitoring, obtaining institutional and public feedback.
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© DRIVER+

DRIVER+ project has received funding from the European Union's 7th Framework Programme for Research,
Technological Development and Demonstration under Grant Agreement (GA) N° #607798